Aurélien Rouquet

Research area 1: orchestration of supply chains
This first research area, which is rooted in my Phd thesis, is about the
management and orchestration of supply chains
. Given that firms are refocusing on their core business, most contemporary supply chains are complex systems made up of multiple actors, who, owing to globalisation, are increasingly distant geographically and spread to the far ends of the earth. In this context, the main issue is knowing how to manage and orchestrate these multi-actor systems to ensure the coordination and integration of physical flows. My research highlights the crucial role played by inter-organisational standards (EDI, labelling, packaging), which facilitate the fluid operation of supply chains. More broadly, it emphasises the role played in the orchestration of multi-supply chains by meta-organisations, such as standardisation associations (GALIA/Odette in the automobile industry, GS1 in retailing and distribution) and proximity clusters.
Research area 2: consumer logistics
This second research area, which I developed after obtaining my PhD, mainly in collaboration with colleagues in marketing, aims to
analyse consumption from the angle of logistics and supply chains
. Traditionally studied in a marketing perspective that leans heavily on symbolism and sociology, consumption involves a large number of logistic actions. My research has contributed to better conceptualising the different types of logistics roles played by consumers in supply chains. It also looks at certain recent innovations that have contributed to developing the logistics roles played by consumers, especially the drive-through grocery pick up service, which has them take on the role of transporter. More recently, I have been researching the types of logistics that underpin the development of the sharing and collaborative economy. With fellow researchers, I have studied crowd-logistics practices and the development of consumer-to-consumer supply chains through which consumers exchange goods with each other.
Research area 3: history of logistics and SCM
This third research area explores the
historical and conceptual foundations of logistics and supply chain management
. I examined the role of Antoine-Henri de Jomini, who formalised logistical thinking within military strategy in the 19th century, and the
marechal des logis
, a key figure in the French army whose operational role gave the field its name. I then analysed how logistics emerged as a formal managerial function during World War II, particularly in the U.S. military, where the coordination of flows became a central concern. I also study the intellectual legacy of Jay Forrester, whose work on system dynamics contributed to shaping modern supply chain models. This research is culminating in a forthcoming book that traces the genealogy of logistics,
highlighting the actors, institutions, and ideas that structured its evolution into a anagement discipline.

Since 2014
Professor (Full) of Logistics and Supply Chain Management (SCM), NEOMA Business School
- In charge of specialist courses in Supply Chain Management for the TEMA and CESEM programmes (since September 2014)
- Creation and development of an immersive virtual reality application for students to experience full immersion in the environment of an E. Leclerc drive (first educational application of VR in the field of supply chain management)
2008–2014
Professor (Assistant, then Associate) of Logistics and SCM, Reims Management School
- Director of the Research Centre on Customer Management (CMAC), an interdisciplinary centre composed of ten professors (September 2010–September 2014)
- Coordinator of SCM courses delivered in various programmes at Reims Management School (September 2010- September 2014)
Since 2001
Member of the CRET-LOG (Transport and Logistics Research Centre), Aix-Marseille University
- Coordination of two CRET-LOG projects funded and recognised by the PACALogistique (PRIDES) research cluster
- Editor of a monthly column "
Le Billet du CRET-LOG
" in the professional journal
Supply Chain Magazine
(between January 2012 and September 2017)
2005–2007
Research associate (ATER), Aix-Marseille University (CRET-LOG)
- The first year: teaching assistant in marketing for first year students in the Marketing Techniques department of IUT Aix-Marseille
- The second year: teaching first year IT courses in the Marketing Techniques department of IUT Aix-Marseille
2002 –2005
Research assistant, Aix-Marseille University (CRET-LOG) and intern at GALIA
- As part of my doctoral studies, a three-year immersion at GALIA (Groupement pour l’Amelioration des Liaisons dans l’Industrie Automobile), a standardization association for manufacturers and suppliers in the French automobile industry
- Member of GALIA's executive committee, which is made up of 14 representatives from French automobile manufacturers and suppliers, and member of the Logistics Committee, which manages logistics standards projects